I’M HOPE, A PRODUCT DESIGNER.
I Design Through a Human Lens.
Clarity is my craft. I simplify complex systems through strategic, human-centered design.
Sometimes rosy, sometimes real — always with intention.
WEB & MOBILE - EDUCATION
🎓 Redesigning a Private High School Website and CMS Migration
The Problem
A content-heavy school website had become difficult to navigate, maintain, and scale.
My Approach
Led discovery and information architecture, established clear brand and UI guidelines, and partnered closely with leadership to migrate the platform from Finalsite to Edlio.
The Outcome
A 65% reduction in CMS costs, clearer navigation, visual consistency, and a sustainable, in-house-managed platform.
MOBILE, TABLET & DESKTOP - FOOD & WELLNESS
🥛 Building a Scalable and Responsive Recipe Experience for Organic Valley
The Problem
Recipe content lacked clarity and consistency across devices, creating friction for browsing, cooking, and engagement.
My Approach
Co-Led a component-driven redesign of the recipe experience, creating responsive page templates and reusable UI components within existing brand guidelines to improve usability, accessibility, and scalability.
The Outcome
Delivered reusable, implementation-ready Figma components for development that reduced rework and improved cross-functional alignment across teams.
EMAIL - RETAIL
🧰 Designing Scalable, On-Brand Email Campaigns
The Problem
High-volume email production required speed, consistency, and brand accuracy across multiple campaigns.
My Approach
Designed scalable email templates and final UI layouts within an established brand system for rapid production.
The Outcome
Delivered consistent, on-brand emails efficiently at scale.
MOBILE, TABLET & DESKTOP - HOLISTIC WELLNESS
🌿 Creating a Warm, User-Centered Website to Build Trust and Clarity
The Problem
A growing holistic wellness brand needed a website that built trust while clearly communicating its offerings.
My Approach
Led collaborative UX and UI design, restructuring content and translating brand values into a warm, approachable web experience.
The Outcome
Improved clarity, stronger brand presence, and a more intuitive customer journey.
WEB - FOOD & WELLNESS
🍦 Redesigning a Product Landing Page to Support Discovery and Engagement
The Problem
The landing page needed to clearly communicate product benefits while driving engagement.
My Approach
Designed a focused, conversion-aware page emphasizing hierarchy, messaging clarity, and brand personality.
The Outcome
A clear, engaging page that converts and supports product storytelling.